The 2009 Dubai Airshow Media Report

The Dubai Airshow Media Report exclusively reveals that in spite of the economic difficulties currently hitting the aerospace industry the Dubai Airshow continued to grow. Similarly publications (at the show) found they were able to demonstrate growth, both in terms of numbers of advertisers and levels of advertising. In fact two of the “Show Dailies” were able to increase their levels of advertising by more than 10%. In addition one new publication (launched earlier this year) was able to deliver a “Show Issue” with very significant levels of advertising. What makes this all the more remarkable is that several high profile companies either radically reduced their advertising or did not advertise at all for the show.

All the data in the Report has been compared directly with previous shows and provides an accurate, direct comparison which brings into sharp focus the trends over a long period of time.”

Full details of all media activity, advertising and sponsorship at the 2009 Dubai Airshow are included in the Report. Priced at just US$39 this information will be extremely valuable to anyone with an interest in aerospace media. To order your copy of The Dubai Airshow Media Report as an immediate PDF download simply click here
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Over the course of 2009 there have been many reports in the aviation press detailing the problems facing the aerospace industry. The situation is worrying to say the least, stories of cancelled orders, a complete scarcity of new orders, failing passenger numbers and reduced revenues do not make happy reading. Against this background I have been preparing a Report that will give hope to anyone in marketing communications, publishing, media relations and PR. The Report is based on research and data I have collated since starting my business as the Media Doctor, in 2005 and makes clear, easy to understand predictions about the future of Aerospace publishing.

The reason I prepared this report is because it has become all too apparent that we are witnessing, and are going to witness, some dramatic changes in aerospace media and events over the next few years. Much of this will be because of the current difficulties the aerospace industry is facing and the impact these difficulties will have on future advertising budgets and subscriptions.

The report I have written is called The End Of Aerospace Publishing As We Know It. The purpose is to outline the conditions faced by the aerospace media for the next 6 years and the trends, formats and media which will create the most change. I also include some useful figures illustrating levels of future advertising and predict trends in advertising budgets (and levels of advertising) up to 2015. The Report includes a series of innovative solutions and suggestions how aerospace publishing can thrive utilising opportunities created by digital media.

The "Introduction" is available as a free pdf download, simply click here  for your complimentary download of the "Introduction".

I am sure you understand that in preparing this Report it has taken a great deal of my time and resources. Much as I would like to make the whole report available for free, I am sure you understand that I have to charge to cover my costs. To keep the price as low as possible I have created The End Of Aerospace Publishing As We Know It as a Adobe PDF download. Priced at US$59 this information will be extremely valuable to anyone with an interest in the future of publishing. To order your copy of The End Of Aerospace Publishing As We Know It  as an immediate download simply click here
All major credit cards accepted
ps. I realise it may sound quite outrageous that I have predicted advertising levels to 2015, therefore if you would like to know how these predictions have been made everything is revealed in The End Of Aerospace Publishing As We Know It.
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